Torque
Work › Torque
Torque — wear your posture
A single piece of bronze, hand-bent to the line of the neck.
A neck ring only exists by virtue of the neck around it. Without a model it is a ring; with the wrong model it becomes costume.
Warm cream and brown keep the image close to skin. The on-model shot was delivered in four directions so the client could choose the posture before the rest was built out. Syne gives the headlines a contemporary, slightly skewed tension that matches a hand-bent product.
“Wear your posture”
Headline from the finished ad — set in HTML, never generated into the image by AI. The ad artwork carries the Dutch original, “Draag je houding”.
From packshot to campaign.
Ready to run.
Ads in 4:5 and 9:16 with the copy already set. Plus the clean plates without text, so you can keep testing on your own.
Palette: Cream #EFE9E1 · Bronze #C08B6E · Brown #3A2A22 · Typography: Syne · Inter
Want this for your brand?
Send one product photo and you will have a first visual back within two days, in a design system that belongs to your brand alone.
