Hand-hammered gold is difficult to photograph. Every disc has a different surface, so every frame catches the light differently — exactly the detail that sells the product, and exactly what disappears in a standard packshot.

We built the campaign around Mediterranean midday light: hard, high and raking from the side, so the hammer marks throw shadow. The palette comes out of the product itself — ochre for the gold, terra for warmth, cream as breathing room and olive as counterweight. Cormorant Garamond in light gives the headline the calm of a fashion magazine; Inter keeps the body copy plain.