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Colonna — built to stay

Fluted gold, modelled on the classical column.

Category
Jewellery
Year
2026
Typography
Bodoni Moda · Jost
Palette
Colonna
The challenge

Using a classical reference without the imagery turning dusty or museum-like.

The approach

Deep bordeaux as the ground, ivory as the carrier and gold as the product. Bodoni Moda, with its sharp contrast, is the direct typographic translation of the fluting; Jost keeps the captions light. The light rakes across, so every groove reads.

“Built to stay”

Headline from the finished ad — set in HTML, never generated into the image by AI. The ad artwork carries the Dutch original, “Gebouwd om te blijven”.

The plates

From packshot to campaign.

Colonna hero
Hero
Colonna macro
Macro
Colonna on-model
On-model
Colonna lifestyle
Lifestyle
Colonna set
Set
Colonna packaging
Packaging
Colonna packshot
Packshot
Finished

Ready to run.

Ads in 4:5 and 9:16 with the copy already set. Plus the clean plates without text, so you can keep testing on your own.

Colonna ad 4:5
Ad 4:5
Colonna ad 9:16
Ad 9:16

Palette: Bordeaux #5A1220 · Gold #C6A254 · Ivory #F0E9DC  ·  Typography: Bodoni Moda · Jost

Shall we start?

Want this for your brand?

Send one product photo and you will have a first visual back within two days, in a design system that belongs to your brand alone.