Reliq
Work › Reliq
Reliq — struck rough, worn smooth
Hammered by hand on the anvil. Every dent is one strike.
The story is in the making, but the making is not the product. The campaign had to show the craft without becoming a workshop reportage.
A grey-bordeaux palette that reads as tools and leather, with gold as the result. Instrument Serif in italic gives the headlines something handwritten. In the macro every hammer strike is legible; in the on-model shot the surface is already smooth.
“Struck rough, worn smooth”
Headline from the finished ad — set in HTML, never generated into the image by AI. The ad artwork carries the Dutch original, “Ruw geslagen, glad gedragen”.
From packshot to campaign.
Ready to run.
Ads in 4:5 and 9:16 with the copy already set. Plus the clean plates without text, so you can keep testing on your own.
Palette: Grey #B7B2AA · Bordeaux #6B2436 · Gold #CBA55B · Light #F1EDE7 · Typography: Instrument Serif · Inter
Want this for your brand?
Send one product photo and you will have a first visual back within two days, in a design system that belongs to your brand alone.
