Maille

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Maille — link by link

Solid gold, closed by hand. Meant to be heavy.

Category
Jewellery
Year
2026
Typography
Anton · Inter
Palette
Maille
The challenge

Weight is the selling argument, and weight is exactly what a photograph does not show.

The approach

Cognac and chocolate give the frame density; the gold sits heavy in it. Anton in caps is compact and massive — the typography carries the same weight as the product. Compositions sit low in frame throughout, so the chain pulls downward.

“Link by link”

Headline from the finished ad — set in HTML, never generated into the image by AI. The ad artwork carries the Dutch original, “Schakel voor schakel”.

The plates

From packshot to campaign.

Maille hero
Hero
Maille macro
Macro
Maille on-model
On-model
Maille lifestyle
Lifestyle
Maille set
Set
Maille packaging
Packaging
Maille packshot
Packshot
Finished

Ready to run.

Ads in 4:5 and 9:16 with the copy already set. Plus the clean plates without text, so you can keep testing on your own.

Maille ad 4:5
Ad 4:5
Maille ad 9:16
Ad 9:16

Palette: Cognac #8C5A2B · Chocolate #3C2A20 · Gold #D9A441 · Light #F2E7D8  ·  Typography: Anton · Inter

Next project

Merton
Leather goods

Merton

Vegetable-tanned leather and racing green, on the line of a grass court.
Shall we start?

Want this for your brand?

Send one product photo and you will have a first visual back within two days, in a design system that belongs to your brand alone.

Get your free test visualinfo@aevron.nl