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Merton — everything but the match

Vegetable-tanned leather and racing green, on the line of a grass court.

Category
Leather goods
Year
2026
Typography
Serif wordmark · Inter
Palette
Merton
The challenge

Positioning a tennis bag as leather goods rather than sporting equipment — without losing the sporting context.

The approach

The court itself became the set: grass, chalk line and late afternoon sun with long shadows. Natural leather against racing green, with a widely tracked serif wordmark running across the full frame. The bag rests on the line, not inside it — clubhouse, not match.

“Everything but the match”

Headline from the finished ad — set in HTML over the image, never generated into it by AI.

The plates

From packshot to campaign.

Merton hero
Hero
Merton macro
Macro
Merton lifestyle
Lifestyle
Merton set
Set
Merton packshot
Packshot

Palette: Court green #1E3B22 · Natural #E4C9A6 · Line white #F4F3EE · Dark #14200F  ·  Typography: Serif wordmark · Inter

Shall we start?

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