Merton
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Merton — everything but the match
Vegetable-tanned leather and racing green, on the line of a grass court.

Positioning a tennis bag as leather goods rather than sporting equipment — without losing the sporting context.
The court itself became the set: grass, chalk line and late afternoon sun with long shadows. Natural leather against racing green, with a widely tracked serif wordmark running across the full frame. The bag rests on the line, not inside it — clubhouse, not match.
“Everything but the match”
Headline from the finished ad — set in HTML over the image, never generated into it by AI.
From packshot to campaign.





Palette: Court green #1E3B22 · Natural #E4C9A6 · Line white #F4F3EE · Dark #14200F · Typography: Serif wordmark · Inter
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Send one product photo and you will have a first visual back within two days, in a design system that belongs to your brand alone.
